Philip VanDusen
Philip VanDusen
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How to Become a Creative Director - What You Need to Know
BONFIRE Community: philipvandusen.com/bonfire
Let’s do a deep dive into the journey of how to become a Creative Director! In this video, I’ll tell you everything you need to know, dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry.
You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just jump straight into a senior management role without experience as a designer. We’ll cover the importance of mentorship, taking and giving constructive criticism, and developing a wide range of skills.
I’ll also discuss the time investment required, salary expectations, and the broader responsibilities that come with the title. From pitching clients to writing creative briefs and developing brand strategies, we’ll explore all facets of the role.
Whether you’re just starting out in the creative field or looking to climb the career ladder, this video is packed with valuable insights and actionable advice to help you achieve your goal of becoming a Creative Director.
#creativedirector #graphicdesign #howto #careeradvice
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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Переглядів: 1 729

Відео

Why Graphic Designers Need a Personal Brand
Переглядів 1,3 тис.21 день тому
BONFIRE Community: philipvandusen.com/bonfire If you’re having trouble getting clients or feeling lost in the sea of designers, this video is for you: Why personal branding is crucial for graphic designers - especially in today's competitive market. Designers are increasingly facing global competition, often from developing countries, creating a race to the bottom in terms of pricing. Building ...
How to Build a Sales Funnel - Step by Step
Переглядів 1,1 тис.2 місяці тому
Special Extended 30 Day HighLevel Trial: www.gohighlevel.com/philipvandusen Ever wondered what building a sales funnel actually means? In this video, we're unpacking the essentials of crafting a sales funnel that can transform your freelance design business or agency. A sales funnel isn't just a buzzword; it's a strategic approach to guiding potential clients from discovery to purchase, ensurin...
AI Tools for Small Business - 7 Ways Small Business Can Use AI Today
Переглядів 12 тис.2 місяці тому
Extended 30 Day HighLevel Trial: www.gohighlevel.com/philipvandusen So, how can small businesses leverage all the AI tools that are flooding the market? There is so much it’s overwhelming! As small businesses navigate the competitive landscape, AI technologies offer a lifeline, enabling smarter decisions, enhanced customer connections, and expansion into new markets. From revolutionizing conten...
What is CRM The Best CRM tool for Graphic Designers Philip VanDusen FINAL
Переглядів 1,1 тис.3 місяці тому
Extended 30 Day HighLevel Trial: www.gohighlevel.com/philipvandusen What is CRM, and what is the best CRM tool for Graphic Designers? CRM is a game-changer for graphic designers and creative pros, revolutionizing project management, client interactions, and ultimately catapulting your freelance business to success. In this video, we’re exploring how CRM software can be tailored for creative min...
How to Find a Mentor - A Guide for Creative Professionals
Переглядів 5173 місяці тому
Discover BONFIRE, the mastermind community for creative pros www.branddesignmasters.com/bonfire Have you ever wondered how to find a mentor as a creative professional to help you succeed in your career and business? This video is a step-by-step guide to how to connect with a mentor, making it possible to enhance your skills, open doors, and accelerate your career growth. We dive deep into the i...
Top 10 Branding Trends for Small Business in 2024
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This video dives deep into the 10 most important branding trends for small businesses, and offers invaluable insights and actionable strategies to elevate your brand in today's competitive landscape. From mastering your digital presence with an e-commerce-first mentality to the nuances of social media branding across various platforms, this video has it all. We're talking about leveraging the p...
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15 Graphic Design Trends for 2024
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10 Step Guide to Writing and Publishing an Ebook
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12 Ways To Be a Better Graphic Designer
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100th Episode Brand Design Masters Podcast - How Far We’ve Come and Where We’re Going
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AI vs. Graphic Designers - The Battle for Creative Jobs
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КОМЕНТАРІ

  • @BluemazeWesley
    @BluemazeWesley 21 годину тому

    Love this channel, but wouldn’t sign up for bonfire because of the lackluster logo design of its logo.

  • @kocherlakotaswapnika8696
    @kocherlakotaswapnika8696 День тому

    I just came across this video, it's so good. Right now, I completed my Bachelor of business administration degree and thinking to opt MBA course. What course should I opt in MBA in order to become a CD?? Can a bba graduate become a CD?

  • @bigthinker281
    @bigthinker281 2 дні тому

    Thankyou…🙌😎

  • @mel.thomas
    @mel.thomas 2 дні тому

    thank you :)

  • @zahrabehnambakhsh6557
    @zahrabehnambakhsh6557 2 дні тому

    Thanks for Sharing :)

  • @user-np4kg9bj1c
    @user-np4kg9bj1c 6 днів тому

    I’m looking to start a museum, no museum within 100 miles of me, well over 150,000 people within 40 miles of me

  • @JGeezy216
    @JGeezy216 7 днів тому

    This is we clear and straight to point. With excellent examples thank you!! ❤

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      @JGeezy216, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @almac8840
    @almac8840 8 днів тому

    My mentor was a CD at a fortune 500 he used to bring in baskets of fruit every morning and turned the office into a meditative yoga studio. He's now retired and wont accept anyones calls 😂

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      OMG, that's hilarious. I was a VP of Design at Pepsico and Old Navy and tried to keep my team happy, but a box of Krispy Kreme donuts often did the trick...plus my fighting for their interests every single day!

  • @jdwoods2008
    @jdwoods2008 8 днів тому

    didn't realize this was just a commercial. It was a good one tho. : )

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Not really a total commercial...but yes it was a sponsored video...but I appreciate your being able to see past the product endorsement!

    • @jdwoods2008
      @jdwoods2008 5 днів тому

      @@PhilipVanDusen you're right and that wasn't fair of me to not be more clear that I had attempted a sarcasm, lol. It's due to that potential for good creators getting paid that I've benefitted from so much content. It was a good video. You've got a new subscriber.

  • @SaltLake180
    @SaltLake180 8 днів тому

    I love how you are so ion the spot without wasting any time. Learning a lot! Thx

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      No problem! Not wasting your time is my motto!

  • @SaltLake180
    @SaltLake180 8 днів тому

    What if you don't have a great brand story. its just something that you want to sell?

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Stories sell products. Either your brand story - or a motivating, true product results story.

  • @Muhammad_Umar_
    @Muhammad_Umar_ 9 днів тому

    Brand story: Brand look: and feel, colors, pattern, layout style etc Brand voice: how is gonna sound, soft, friendly, comfortably, protective, there are many brand voices Brand presence: website, social channel, article, live stream, ads, content, where is presence what msg is going. Recognized, remember. Brand promise: What value bringing to customer. Mission. How we are different, how we are better? Brand equity: result of everything. Word of mouth marketing. Brand engagement: conversations and relationships.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Hey @Muhammad_Umar_! Thanks so much for checking out my video! I appreciate you taking the time to leave a detailed comment. You rock!

  • @nupursethi05
    @nupursethi05 11 днів тому

    You are very experienced and a capable mentor but in this video you have tell what qualities are needed once you have become creative director and not telling how to be a creative director from beginning

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Actually, yes, I did. You might want to watch again. AND watch this one, too. Search my channel page, I've done multiple videos on the topic: ua-cam.com/video/nv-RkAMCmDo/v-deo.html

  • @rogerbarganier9665
    @rogerbarganier9665 11 днів тому

    Spot on!

  • @komalkr4222
    @komalkr4222 12 днів тому

    Great information in this video. Simply made us understand the key points.

  • @sashak.1762
    @sashak.1762 12 днів тому

    Hello, I am currently majoring in marketing (this will be my third year) but I want to become a creative director. Is this possible to achieve this career with my degree or should I change it. I was thinking of minoring in art or media management, my college does not offer a graphic design minor. This video was very informative, thank you!

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Minoring in art won't help. Media management is a better minor. But if you want to be a CD, you have to be a designer first. Marketing is a good foundation though that many creative don't have, so that will help you, but you need to study design, either in school or on your own!

  • @leonwestbrook2540
    @leonwestbrook2540 12 днів тому

    Amazing

  • @carl7445
    @carl7445 13 днів тому

    It would be useful to me as a new Design manager to hear how to give constructive criticism to juniors who have different personalities. Particularly when the design needs to be better and the junior is a sensitive person. Best Regards

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Thanks @carl7445! I'll consider that topic for a new video!

  • @Bestinfo3434
    @Bestinfo3434 13 днів тому

    Thank you sir for this tutorial❤

  • @nguherzaki
    @nguherzaki 14 днів тому

    This is helpful.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      @nguherzaki, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @ericfreckman
    @ericfreckman 14 днів тому

    Great video, great info. I'm currently a Marketing Manager, but I'm lookin for a way to get into the more creative side of marketing. I do photography and videography as a side-hustle so I have that sort of experience, but I'm just starting to learn graphic design. Am I headed down the right path? Should I be looking to eventually get a role as a junior designer and then work my way up?

    • @komalkr4222
      @komalkr4222 12 днів тому

      NO. You should not get a job as a junior graphic designer. If you work as a video editor as a side hustle you can apply for a Video Editor role in an agency. Learn graphic design side by side And then try side projects of design as well. Marketing skill will be an add on in this to get more side hustle projects.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      I endorse this comment!

    • @komalkr4222
      @komalkr4222 6 днів тому

      @@PhilipVanDusen Thanks 👍

  • @calomeseproductions
    @calomeseproductions 14 днів тому

    Great video

  • @dashiajames1882
    @dashiajames1882 15 днів тому

    Good evening: Hi, how on earth is person gonna be a Creative Director without being designer or creative 🤔..?? And why. That's like being a CFO but you don't know nothing about Finances 🙂🙂..!!

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      It's amazing how often I get asked that question Dashia...😉

  • @__swordfishtrombones
    @__swordfishtrombones 15 днів тому

    I went to design school and Ad School for art direction and still can't get a job. I beg you to tell me what I'm doing wrong

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Don't apply to jobs through online application portals. Make industry connections, go to conferences IRL, share value with CD's who might be hiring managers, find them on LinkedIn - and ask a local CD to coffee. Don't give up.

  • @jarmelo2006
    @jarmelo2006 15 днів тому

    Ayyyyyyyyye ✌🏾💥

  • @stephen3511
    @stephen3511 15 днів тому

    Great information. Starting out as a designer, I had a great CD to learn from, but equally leant a lot from poor CDs from other agencies I joined. Apart from the main job requirements, I aim is to remain humble and approachable to my team - this creates a togetherness - which always generates the best work. The best idea can come from anyone 👍🏻

  • @hassanibrahimintertainment
    @hassanibrahimintertainment 17 днів тому

    Thank you for making this video it really helped !

  • @YouTubeOrganicMarketing
    @YouTubeOrganicMarketing 17 днів тому

    Saw this video is 6 years old, but still has good information... I actually created some videos about this topic, which I explained from my experience working with multiple UA-cam clients over the last few years. Good job, Philip.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      A TON of my older videos are still relevant! I'm glad you saw through it!

  • @giorgiofadda2732
    @giorgiofadda2732 18 днів тому

    Thank you, nice video and interesting hints

  • @EMClipsHub
    @EMClipsHub 20 днів тому

    Intrigued

  • @danpaterno
    @danpaterno 20 днів тому

    Great info, as usual, Phil. Thank you !

  • @paulroos8517
    @paulroos8517 20 днів тому

    Excellent! I am reworking my website.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Best of luck! Your own website is always the hardest!

  • @gfmundial
    @gfmundial 21 день тому

    Excelente conteúdo, obrigado Philip.

  • @dbencic
    @dbencic 22 дні тому

    Excellent! Thank you

    • @PhilipVanDusen
      @PhilipVanDusen 21 день тому

      @dbencic, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!

  • @PetersonJoseph
    @PetersonJoseph 22 дні тому

    Honestly, I have yet to see someone who has perfectly nailed their personal brand as a designer. The only person who truly stands out to me is Aaron Draplin. PB will always be a pain point for me.

    • @PhilipVanDusen
      @PhilipVanDusen 21 день тому

      Thanks @PetersonJoseph! I'd have to add James Martin (Made by James) to that list...but there are many more IMHO.

    • @SuperReyand
      @SuperReyand 21 день тому

      Why? His branding isn’t really appealing, his website doesn’t even work on my iphone…

    • @PetersonJoseph
      @PetersonJoseph 20 днів тому

      @PhilipVanDusen Oh boy, I'd love to see who would make it in your top five. As always, thanks for the great content!

  • @vidumontv9147
    @vidumontv9147 22 дні тому

    Can u make a video about illustration and its profession.

    • @PhilipVanDusen
      @PhilipVanDusen 21 день тому

      Hey @vidumontv9147! Thanks so much for checking out my video - and for the suggestion! I appreciate you taking the time to leave a comment. Keep tuning in!

  • @chigozieugbejei3385
    @chigozieugbejei3385 24 дні тому

    This video is so detailed! Thank you!

  • @micaiahm1
    @micaiahm1 26 днів тому

    I’m building a website specifically to ask for feedback, going to call it Peerfecter

  • @moseskeyanisere
    @moseskeyanisere 26 днів тому

    Do you know I did not only save this video I subscribed immediately because the content is good

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      @moseskeyanisere, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @Rebecca-qg8pb
    @Rebecca-qg8pb 26 днів тому

    Can an agency do both?

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Yes. Larger agencies do. Smaller agencies not as much.

  • @alinao625
    @alinao625 Місяць тому

    Helpful, thanks.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Thanks @alinao625! You can do it! Just start.

  • @gehtdirgarnichtsan4178
    @gehtdirgarnichtsan4178 Місяць тому

    ALWAYS DO REMEMBER THATS MY RULE

  • @extremerunner
    @extremerunner Місяць тому

    Not trying to be negative but you said nothing in 10 mins

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Hey @extremerunner, Sorry you didn't seem to get value from it, but thanks for watching and taking the time to comment. I appreciate your sharing your POV.

    • @user-ut2bl2jt4x
      @user-ut2bl2jt4x 4 дні тому

      Philip, I must commend your reply to this. I was skeptical about watching your video when I saw this comment, but it was really worth it. And I am glad I did. Thank you Philip for sharing your thoughts

  • @VisionCommunications
    @VisionCommunications Місяць тому

    I'm glad that I got out of doing standalone graphic design before the AI thing emerged. I've been doing aerial and FPV photography/ videography along with studio production work. I incorporate my graphic design skills with those projects. A key for the future is to do things that AI and unskilled people relying on AI cannot do, or do well.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Well said...and congrats on the successful pivot.

  • @abdullahashraf8977
    @abdullahashraf8977 Місяць тому

    Strongly Agree

  • @gmaxh4549
    @gmaxh4549 Місяць тому

    Ux?

  • @rogercliffe-thompson8998
    @rogercliffe-thompson8998 Місяць тому

    Great video & info for a starter like me Thanks😀 again Roger

  • @liothomasart
    @liothomasart Місяць тому

    It doesn’t work like that anymore unfortunately, LinkedIn changed the algorithm and design so so much since this video was posted. Maybe we need another interview update ;) i enjoyed this.

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      I respectfully disagree. I heard a podcast with the 2 founders of LinkedIn and their suggestion was basically "don't chase the algorithm, just create great content and the rewards will come."

  • @buddyrye9190
    @buddyrye9190 Місяць тому

    I simply fire them before they get a chance to put me under their thumb. You create scarcity for them in the process. I also write in my contract an indemnification clause that says my firm can opt out at anytime with no claims by either party. Know your worth.

  • @bladestarX
    @bladestarX Місяць тому

    I love your format, but I wish the video were more educational, providing specifics about the top 7 or 10 practical ways small businesses can leverage AI, rather than promoting AI tools. I believe small businesses need to gain awareness and receive specific guidance, given the number of companies trying to sell them products before they can even identify how their specific business operations can align with AI capabilities. Small businesses require advice, strategy, and then technology enablement, in that order. Technology enablement or the adoption of tools should occur only when there is a clear roadmap that can only come after the business understands and aligns its business operations with an AI strategy. I think you are perfectly positioned to help us with that. Thanks for your awesome videos!

    • @PhilipVanDusen
      @PhilipVanDusen 6 днів тому

      Hey @bladestarX, Thanks for watching and taking the time to comment. I appreciate your sharing your POV. I have a new small biz AI video coming out soon. Watch for it.